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Maria Cidre, Y su estrategia digital durante el Covi-19

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Cidrines Es una compañia Puerto Riqueña que vende sus porductos en Estados Unidos. Sin embargo durante este tiempo del COVID-19 su canal de distribucion principal esta afectado debido a que supermercados como Walmart se encuentran trabajando al 20% de su capacidad. Demostrando una rapida reaccion en cabeza de la CEO Maria Cidre, la compañia creo alianzas con compañias de ecommerce, y inicio la distrbucion en tiendas como Amazon , Brands of Puerto Rico y Antojo Boricua . Adicional, se efoco en los zipcodes con mayor concentracion de Puerto Riqueños para comunicar su nuevo canal de distribucion. En el siguiente enlace compartimos la nota realizada por el vocero en el 2018 y que muestra la capacidad de evolucion de la compañia Puerto Riqueña. https://www.elvocero.com/economia/cidrines-apuesta-a-la-expansi-n/article_56c5541e-c747-11e8-8d31-03848be36051.html " Cidrines apuesta a la expansión La empresa se prepara para exportar a los 50 estados de Estados Unidos ...
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Walmart

WALMART Using the number of Hispanics and the number of Puerto Ricans as a driver, we are going to identify the stores with better conditions to sell our products. Stores GA   | Stores SC   |Stores TX   |Stores LA   |Stores PA   |Stores DE   |Stores NJ   |Stores NY   |Stores MD   |Stores CT   |Stores RI   |Stores FL
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Publix_Florida

PUBLIX Using the number of Hispanics as a driver, we are going to identify the stores with better conditions to sell our products. Stores FL  
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WEIS

WEIS Using the number of Hispanics as a driver, we are going to identify the stores with better conditions to sell our products. Stores WV   | Stores VA   |Stores PA   |Stores NY   |Stores NJ   |Stores MD   |Stores DE
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BJs

BJs Using the number of Hispanics as a driver, we are going to identify the stores with better conditions to sale our products. legend : Orange icons are Price rite and Blue ones are Shop rite Stores OH   | Stores DE   |Stores VA   |Stores SC   |Stores PA   |Stores NY   |Stores NJ   |Stores NC   |Stores GA   |Stores MD   |Stores FL   |Stores CT   |Stores MA   |Stores ME   |Stores NH   |Stores RI
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Wakefern

Wakefern Using the number of Hispanics as a driver, we are going to identify the stores with better conditions to sale our products. legend : Orange icons are Price rite and Blue ones are Shop rite Stores DE   | Stores CT   |Stores MA   |Stores MD   |Stores NH   |Stores NJ   |Stores NY   |Stores PA   |Stores RI   |Stores VA
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Store Giant landover and Martin

Stores Giant Landover and Martin Using the number of Hispanics as a driver, we are going to identify the stores with better conditions to sale our products. legend : Orange icons are GM and Blue ones are GL. Stores WV   | Stores DC   |Stores VA   |Stores PA   |Stores MD   |Stores DE
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